Luxe Series: quiet luxury, spoken fluently.

The thinking / The making

Born in Abu Dhabi, Luxe Series curates women’s clothing and accessories in the "old money" register: no loud logos, only subtle sophistication and a commitment to quiet luxury.

We wrote the identity to match: a high-contrast heritage serif against clean modern sans, a palette of obsidian black and champagne gold drawn from camel leather and desert sand, and rules that keep every application composed.

Then we picked up the camera, shooting campaign stills for the leather collection, shot under the same restraint the book demands. The art of mindful luxury, on paper and in pixels.